Creating a premium user interface for the more capable than ever, GMC Acadia
In-Vehicle • Google Automotive Services • RTOS
The Audience
Returning and conquest customers who want a rugged and capable SUV. The SUV market is very saturated, but the Acadia’s 3 row seating and spacious cabin, along with its advanced technology is a differentiator for this audience.
The Problem
Create a user interface vision and design system that can be utilized across a variety of applications in the vehicle. Ensure the GMC brand voice is seen throughout. Consider safety, regulations, and the context that this interface will be used by customers while the vehicle is in motion.
The Process
Due to confidentiality, I am unable to visually show my process. Please reach out and I would be happy to explain my thought process verbally.
My Role
Lead Designer for the GMC UI
Create and maintain design system components
Oversee that the individual application designers use the design system components. Review their work before release and provide constructive feedback
Create and rollout new processes to the visual design organization
Present designs to executive leadership for feedback and approvals
Assemble and deliver marketing-ready screen content to our marketing organization partners
Collaborate with software partners to ensure feasibility of designs
Review designs for implementation accuracy
All vehicle imagery from gmc.com